I’m so dumbfounded on this whole thing going on these past few weeks I shake my head in disbelief.
A Beautiful idea, whose goal was to heal and promote cancer awareness, has turned dark and political, with opponents on all sides, all because of a few ill chosen words, and a poor doll stuck in the middle.
In the Beautiful and Bald Barbie camp, who would love nothing more to see a Beautiful and Bald Barbie, has defined their desires to represent all childhood baldness causes and not exclusive to cancer. I would love to see this happen for personal reasons.
Mattel with their corporate and marketing directors I’m sure only work with defined, qualified and quantified parameters, only based decisions on a broad segments of market data, bla, bla, bla, which the Beautiful and Bald Barbie camp represent a niche group, may or may not represent the whole potential market. I understand this point of view, Mattel would risk much in money and reputation.
Now the ACS has placed their marker on the field and stoked the flames with their views and few ill chosen words. Unfortunately, child hood cancer is a small portion of all the cancer types and cancer rates, etc,… just tugs on our heart strings the most, well at least for me, but to say what they did, how, and at this particular time, tisk, tisk.
And I keep falling on my original thought, when I first saw this: “Wow, wouldn’t be fantastic if the Mattel Corporation through their philanthropy commitment, would work a deal with the Relay For Life to distribute these Beautiful and Bald Barbie as a fundraising channel for the RFL, help promote cancer awareness, promote Mattel as a major contributor to RFL, raise brand awareness for both, and most importantly of all, comfort those that need comforting, the kids and parent with cancer.”
And look what we have at the moment?!?!
I shake my head in disbelief,
Bain Finch
(These are my views and opinions, and not those of any one or any entity mentioned in this post.)
